Kids Toothpaste

Do you have any idea how hard it is to get unicorns to approve toothpaste? It took us years, and tons of clinical research to prove to them that indeed this is the best toothpaste on earth for kids. It has all of the beneficial ingredients you love in your luminous toothpaste, but it’s strawberry flavored. So basically, it’s perfect. Find me a kid that doesn’t agree! We’ll wait.

Ingredients: Xylitol*, organic aloe barbadensis (aloe vera) leaf juice, vegetable glycerin, hydrated silica, natural strawberry flavor, sodium methyl cocoyl taurate, dead sea salt (maris sal), purified water (aqua), gaultheria procumbens (wintergreen) leaf oil, organic mentha piperita (peppermint) leaf oil, mentha viridis (spearmint) leaf oil, carrageenan†‡, xanthan gum*, titanium dioxide‡, ocimum basilicum (basil) oil, eugenia caryophyllus (clove) flower oil.